A new field of qualitative research may be emerging from the marketing/computer science sector. Tags, metatags, and user descriptors on the Internet are creating huge fields of data for researches to study trends and mass user opinions. So, in normal every day terminology, there could be an actual academic approach to studying user behavior on the Internet besides just statistics. Studying trends in the market by qualitatively analyzing tags is bound to transform mass media studies. [Thanks to a new favorite blog, thetrendwatch.com]
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